Toronto – On April 18, The Walrus Foundation and HitSend.ca will launch The Walrus SoapBox at walrussoapbox.ca.
The Walrus SoapBox is a new and nimble online platform that puts your ideas in the hands of key decision makers. The Walrus SoapBox is a strategic and innovative voting tool that will allow Canadians from coast to coast to coast and around the globe to engage with us, and with each other, about content they read in The Walrus magazine or at walrusmagazine.com, see on walrustv.ca, or explore at the Walrus Foundation’s national events.
The Walrus SoapBox is designed for community-based change; it is a perfect extension of our educational mandate to promote debate on matters vital to Canadians. With a focus on user experience, The Walrus SoapBox will expand our ability to offer a public forum for vital conversations—on the page, stage, and online—around the issues that matter.
Traditionally, a soapbox was a way in which citizens could be heard through an impromptu or unofficial burst of public speaking. The Walrus SoapBox at walrussoapbox.ca will enable users to post or evaluate (with a thumbs up or thumbs down) ideas, and connect with other users quickly, easily, and in real time. This modern form of the soapbox elevates the blog format to include the collective voice of its users.
“In addition to publishing The Walrus magazine, providing a high standard of content at walrusmagazine.com, thewalruslaughs.com, and on walrustv.ca; and producing national events, we’re thrilled to be able to engage more Canadians in important conversations through this innovative and exciting new realm called The Walrus SoapBox,” says Shelley Ambrose, co-publisher of The Walrus magazine and executive director of the charitable, non-profit Walrus Foundation.
The Walrus Foundation invites all Canadians to help launch The Walrus SoapBox at walrussoapbox.ca on April 18. Our inaugural topic will be the relevance of art in daily life. On May 2, we will hold a public debate on the same topic: The Walrus National Gallery Debate in Ottawa (walrusmagazine.com/ottawa). Submissions on The Walrus SoapBox will be referenced before, during, and after the debate – so your voice will be heard. The debate will move from the digital realm of The Walrus SoapBox to the stage, to the page, to the screen, and back to the digital realm.
“We’re thrilled to partner with The Walrus, an established thought leader committed to engaging readers in new and innovative ways. For us, a company all about ideas, it is a perfect fit. Through our platform, The Walrus audience will be able to interact and shape content and events in a meaningful way, adding a new dynamic to the already conversational nature of the magazine,” says HitSend.ca founder and CEO, Brennan McEachran.
To join us on The Walrus SoapBox: simply go to walrussoapbox.ca, click “sign up” to create a user account (or alternatively log-in to The Walrus SoapBox through Facebook), and then engage in the conversation.
For tickets to The Walrus National Gallery Debate in Ottawa on May 2, visit walrusmagazine.com/ottawa.
We are grateful for the support of the Canada Council for the Arts at The Walrus National Gallery Debate and to the Ontario Trillium Foundation and the Ontario Media Development Corporation for their ongoing support of our digital strategy.
For more information, please contact:
David Leonard at the Walrus Foundation
email@example.com or 416.971.5004 x222
About The Walrus Foundation
The Walrus Foundation is a charitable non-profit organization with a mandate to promote public discourse on matters vital to our country. The Foundation is dedicated to supporting Canadian writers, artists, readers, education, ideas, and debate.
HitSend Inc. is dedicated to increasing collective happiness by making tools that empower communities to set and achieve goals. HitSend’s first product, SoapBox, is an online platform for community-based change that allows each person to get their idea in the hands of key decision makers. SoapBox was originally envisioned by Brennan McEachran, who as a student at Ryerson University wanted to create a way to make his school a better place by aggregating the input of his fellow students. HitSend is currently based in the Ryerson Digital Media Zone, a startup incubator in Toronto, Canada. For more information, please visit www.hitsend.ca.