By Ricky Fung
Does the world need another photo-sharing app?
The honest answer is No. The world does not NEED another photo-sharing app. I think what we really need is a cure for cancer but unfortunately that’s not something I’m going to be able to contribute to the world.
So, why did we build Thumble?
Clay and I built Thumble because we got bored with the photos that are on the other apps. We felt like it was the same stuff over and over again. I guess when you make it so easy to take a photo, we are all inevitably going to fall into some pattern.
A better photo-sharing experience
So, we decided to build a photo-sharing app that’s going to call people out to take the photos we think would be more interesting.
We’ve created badges that asks you to post pics to albums like ‘Super Dance Moves,’ ‘Kicks,’ ‘Lonely Man Dinners,’ etc. Users will also have the ability to create their own albums and move the world to take the photos that they want to see.
Rewards from the brands you love
The second motivation, albeit a rather ambitious one, was to build a system where users and advertisers don’t have to be at odds. There’s a million reasons why people don’t want to see ads, and having been a small business owner for the better half of the last decade, that really pains me.
I believe small businesses are the lifeforce of our economy and I certainly don’t want users to hate my business because I am forced to advertise in a way that makes them feel uncomfortable.
I think people generally put up with these types of ads because their friends use the app, and there are enough hooks in the system for you to stomach them. But if you were given a fresh slate and you could transport all your friends and content to another system, would you?
Respecting users’ privacy
Here at Thumble, we don’t believe in ‘push’ ads that invade your privacy and tell others what you like without your permission. We believe that the best way for brands to spread the word about their business is to just ask nicely. If you like them, you will tell others about them, it’s as simple as that. And, if you are nice enough to help them out, they should offer you a reward for it.
And, that’s it. We created Thumble – A photo app that offers exclusive rewards for your photos.
One campaign we are running for our launch is from our friends at Uber: Post a photo of you and your friends after a few drinks to /dontdrinkanddrive and receive a $20 credit on your first black car ride.
If you share our ideals, please do give Thumble a try. It’s hard to communicate our feelings of gratitude through the app, but know that we appreciate each and every one of you who is willing to take a chance on us.
Win tickets to a Maple Leafs playoff game!
Oh, and as an incentive to try the app, we thought what better rewards than to give away Montreal Canadiens and Toronto Maple Leafs playoff tickets for the first round. The contest details are inside the “Rewards” section of the app.
We hope to see you all inside Thumble! You can download the app at this link: https://itunes.apple.com/us/app/thumble/id581959752?ls=1&mt=8