The Pan American Games have always been attended by world-class athletes, dignitaries, and famous recording artists. At this year’s games, in Guadalajara, Mexico, they were joined by Ryerson Digital Media Zone company ARB Labs.
ARB Labs, which creates interactive commercial displays, attended the games on the invitation of Ontario’s Ministry of Tourism and Culture, who asked them to showcase Toronto’s high tech sector as well as, highlight the role that Toronto plays in commercializing academic research.
At a gala reception hosted by the province of Ontario, ARB Labs demonstrated their technology through an immersive, Ontario-themed display. The reception was attended by such luminaries as Governor General David Johnston and Pan American Sports Organization president Mario Vázquez Rana.
While there, ARB also debuted their latest innovation – software that can allow any display to have a 3D effect, by giving a flat screen depth through calculating perspective, which primarily entails playing around with camera angles. They have already made connections for licensing their latest 3D technology with condominium sales offices in the GTA, in the next few months.
ARB founder Adrian Bulzacki says attending the games “helped build a bridge for our company to expand into Latin America.”