This article was originally posted by Salman Habib on tapgage.com.
Apple unveiled its iPad mini 7.9 inch tablet on Oct 23rd. This is good news for mobile publishers and advertisers.
The iPad appealed to a different consumer. The approach Apple took with the iPad showed that people would use it lying down, at home, on the couch… it was very seldom presented as an on-the-go-tablet. The convenience of a smaller device will appeal to more females and anyone always on the go. It can fit inside a jacket pocket very easily.
The Google Nexus and Amazon Kindle are competitors of this device. Google and Amazon have identified that there is a market for mini tablet users. The iPad mini will aim to bridge the gap between iPhone and iPad users.
The screen resolution is the same as the iPad 2, resulting in little concern for mobile publishers and advertisers to create new ad formats. Apple has done a great job in keeping screen sizes and resolutions limited. As we see with Android, it poses many hurdles with the large range of smartphone and tablet sizes.
All in all, Apple adding a new device to its repertoire is beneficial, as it provides more opportunities for mobile publishers and advertisers to reach out to existing and new consumers with Apple’s ever-increasing consumer base.